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Index of Media Innovation
the MediaTech wiki that anyone can edit.
576 articles

Today's featured article


VidMob, a leading video creation platform, announced in July 2019 an investment led by Texas based BuildGroup. The innovative technology solutions provide by VidMob enable a network of highly trained creators to develop marketing communications that are insight-driven, personalized, and scalable. VidMob creators produce the full spectrum of video content across every social/digital channel, format, and language. VidMob is an Official Marketing Partner of Facebook, Instagram, Snap, and Twitter and the recipient of two top industry awards in 2017: Instagram’s Innovation Award and Twitter #Promote.

BuildGroup co-founder and CEO Lanham Napier offered a statement in Techcrunch, praising VidMob for "not only offering up meaningful insights, but also providing the tools and talent to quickly and cost-effectively activate on that intelligence."

Earlier this year, VidMob released their 2018 U.S. State of Social Video report worth a download here.

Did you know...

Q3, 2019, is the first quarter ever that Netflix has reported a drop in users but it's still far ahead of competitors. It's likely that Netflix has a low churn rate compared with others: Netflix has the highest renewal rate, at 93%. Amazon Prime Video and Hulu are next highest at 75% and 64%, respectively, per Lab42. That's enviable stability, and new direct-to-consumer entrants like Disney+ and HBO Max will soon more publicly chase those audiences.

In the news

  • Group Nine Raises $50 Million From Discovery, Axel Springer

Variety announced that Group Nine Media raised $50 million in new funding, led by its lead investor Discovery along with participation from German publishing firm Axel Springer. Group Nine says it has production deals with more than 20 TV channels and platforms including Discovery, Netflix, and Comedy Central. [August]

  • MTV Awards ratings are down, but social media engagement is way up

The MTV Awards were seen by 4.9 million viewers live on Monday across 12 different Viacom-owned networks, the Nielsen reported. MTV considers that more a reflection of changing media habits among young people than declining interest in its marquee show. The amount of young people watching cable television in general is rapidly shrinking, and social media measurements for the show are up, reflecting the different ways MTV’s audience consumes the programming. [August]

  • Verizon is selling Tumblr to WordPress’ owner

Verizon, which first acquired Tumblr in 2017 after it purchased Yahoo!, started to explore a sale earlier this year. Automattic reportedly bought Tumblr for less than $3 million, according to Axios, a stunning drop in value from the $1.1 billion Yahoo paid for it in 2013. [August]

  • PodcastOne is launching LaunchpadDM, a free hosting platform for independent podcasters

The PodcastOne platform, called Launchpad Digital Media, is a free platform, including unlimited hosting; access to analytics including listenership, geography and device data; and complete control over how podcasts are distributed via Apple, Spotify, or other services. [August]

  • Disney to Bundle Disney+, Hulu and ESPN+ For $12.99 Per Month

Disney's bundle of streaming content services will cost the same as Netflix's most popular standard plan in the U.S. [August]

  • GateHouse Media, acquires Gannett

GateHouse Media -- the operating subsidiary of New Media Investment Group -- will combine with Gannett, the larger of the two companies, in a cash-and-stock deal that will be financed in part with new private-equity debt. [August]

  • Mixhalo raises $10.7M to bring better sound quality to live events
Mixhalo, co-founded by Incubus guitarist Mike Einziger and his wife, violinist Ann Marie Simpson-Einziger, has raised $10.7 million in Series A funding led by Foundry Group, with participation from Sapphire Sport, Founders Fund, Defy Partners, Cowboy Ventures, Red Light Management, Another Planet Entertainment, Rick Farman and Rich Goodstone of Superfly, and Charlie Walker of C3 Presents. [July]

From today's featured list