Difference between revisions of "ComScore"

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Revision as of 00:18, 10 October 2019

comScore is the cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. Founded in 1999 by Dan Weld, Gian Fulgoni, Jay Bartot, Linda Abraham, and Magid Abraham, comScore is based in Reston, Virginia.

comScore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers' multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement.

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