Amber Allen

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Amber Allen is the Austin based founder and CEO of Double A, which was founded in 2013, as well as a Virtual Reality (VR/AR) and Esports expert.

Double A is a global marketing agency with in-house technology that engages influencers and consumers with experiences worth sharing. They are hyper-focused on innovation in three verticals: gaming, technology, and entertainment. Developing and integrating immersive technology into our activations serves as a key Double A differentiator. We also connect our clients with each other to develop strategic brand partnerships that expand their reach, extract valuable data, and ultimately maximize their ROI.

The Double A team has masterminded more than 1000 immersive experiences, connected hundreds of companies, and produced some of the world’s most popular activations at the Super Bowl, SXSW, San Diego Comic-Con, and E3. Four years after the company's formation Double A was #123 on the 2017 Inc 500 list. Clients include HTC Vive, Intel, Dell, Warner Bros., Sony, AT&T, Apple, Twitch, Reddit, Blizzard, and many more.[1].

Specialties include: • Bridging the gap between marketing strategy and experiential execution. • High-value, high-scope event conception, management, and production. • Deep experience in managing global events with a focus on US, Europe and Brazil markets. • Developing and maintaining vendor relationship networks to save cost and improve quality.

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