Difference between revisions of "Aggregate Knowledge"

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(Created page with "'''Aggregate Knowledge''' was a media intelligence company founded in 2006 by Bullpen Capital's Paul Martino to enable advertisers to reach the highest performing cust...")
 
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Latest revision as of 01:53, 14 June 2019

Aggregate Knowledge was a media intelligence company founded in 2006 by Bullpen Capital's Paul Martino to enable advertisers to reach the highest performing customers on a single platform.

AK's core data platform was used by media companies, retailers, and ad agencies. Ultimately this platform morphed to become the first Data Management Platform (DPM). Neustar acquired Aggregate Knowledge in 2013.

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