Wunderman

Wunderman is a global digital agency founded in 1958 by Lester Wunderman, Irving Wunderman, Ed Ricotta, and Harry Kline, as Wunderman, Ricotta & Klein (WRK). With 200 offices in 70 markets, headquartered in New York City, Wunderman is part of Young & Rubicam Brands and a member of WPP.

Founder Lester Wunderman is widely considered to be the creator of modern-day Direct Marketing, a term he originated in a 1967 speech at MIT.1

Wunderman, Ricotta & Kline was acquired by Young & Rubicam in 1973.2

Wunderman has been widely recognized for its work. Forrester Research named us a leader in marketing database operations and a strong performer in customer engagement strategy*. Headquartered in New York, we have 9,200 creatives, data scientists, strategists and technologists in 200 offices in 70 markets. Wunderman is a ‘team first’ culture committed to creating an environment where people come to do the best work of their careers.3

In November, 2018, WPP merged J. Walter Thompson, the world’s oldest ad agency, with Wunderman, resulting in an organization known as Wunderman Thompson and be headquartered in JWT’s offices on Manhattan’s Lexington Avenue.4

References

  1. Being Direct: Making Advertising Pay, 2nd Edition, Pages 171-155, 2004, The Direct Marketing Association↩︎
  2. Adage Encyclopedia: Wunderman↩︎
  3. About Wunderman↩︎
  4. WPP to merge J Walter Thompson via Adweek↩︎
Advertising , Agency , Company , New York , New York City , United States
Last updated byAnonymous on March 10, 2020
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