Vevo is a video hosting service founded on June 16, 2009, as a joint venture among three major record companies: Universal Music Group (UMG), Sony Music Entertainment (SME), and EMI. In August 2016, Warner Music Group (WMG), the world’s third-largest record company, agreed to license premium videos from its artists onto Vevo.
Initially the service only hosted music videos from Universal Music Group and Sony Music Entertainment, syndicated on YouTube and its app, and the advertising revenue is shared by Google and Vevo. EMI also licensed its library of videos for Vevo shortly before its launch and its acquisition by UMG in 2012. In August 2015, Vevo expressed renewed interest in licensing music from WMG, and its deal with WMG was completed on August 2, 2016, making the entirety of the “big three” record companies’ music eligible for licensing to Vevo.
On May 24, 2018, Vevo announced that it was shutting down its consumer website and removing its app from mobile phone platforms.