SB Projects, a diversified entertainment and media company with ventures at the intersection of music, film, television, technology, brands, culture and social good, hosts a roster of the top pop culture icons under Braun’s management, record label, and publishing companies that include Justin Bieber, Kanye West, Ariana Grande, Usher, Karlie Kloss, Tori Kelly, Carly Rae Jepsen, The Black Eyed Peas, and Martin Garrix to name a few.
Braun has broken more new artists than any other music executive in the last decade and now has expanded his reach by establishing a fund, which invests in some of the largest management, media, and rights companies in the industry. SB Projects houses a film and television production division which led to Braun making waves in the industry with his first documentary film, Never Say Never. SB Projects also continues to impact new verticals under its tech incubator, Silent Labs, which holds investments in Uber, Spotify, Songza, Casper, Waze, and Pinterest, among others.
As Braun continues to expand SB Projects, he remains committed to the company’s founding philosophy of giving back and designs a philanthropic element for each new initiative. Braun serves as Chair of the Advisory Board of Pencils of Promise, a non-profit organization that builds schools in developing countries. The organization has helped to build more than 300 schools in Asia, Africa, and Latin America. He is also on the board of Fuck Cancer, an organization focused on prevention and early detection of cancer, which his wife Yael Braun founded. Braun, his clients, and his companies have – together – granted more wishes for Make-A-Wish than any other organization in the history of the foundation.
In February, 2019, it was announced that Zach Katz teamed up with Braun’s Ithaca Holdings to launch Raised In Space Enterprises, a new music biz funding group which will “forge proactive collaboration between music and technology with investments ranging from $500,000 to $5 million”1