Quibi is a short-form streaming service led by former Hewlett-Packard Co. Chief Executive Meg Whitman. Founded by longtime Hollywood executive Jeffrey Katzenberg has an early slate of programming including productions from Steven Spielberg and Guillermo del Toro. The service also will include daily news programming.
Due to launch in the first half of 2020 with shows and films broken up into increments shorter than 10 minutes, Quibi is meant to be watched primarily on smartphones and will launch with two pricing levels: An ad-free tier that costs $7.99 a month and a $4.99-a-month option with ads.
Quibi is the biggest venture to date from WndrCo, a new holding company founded by Katzenberg. Quibi has raised $1 billion from Sony Pictures Entertainment, Entertainment One, The Walt Disney Company, Madrone Capital Partners, Time Warner, Warner Bros., Liberty Global, 21st Century Fox, MGM Studios, and Alibaba Group to build its mobile app and produce short-form video content.1