The service plays songs that have similar musical traits. The user then provides positive or negative feedback (as thumbs up or thumbs down) for songs chosen by the service, and the feedback is taken into account in the subsequent selection of other songs to play. The service can be accessed either through a web browser or with its mobile app. Pandora is a freemium service; basic features are free with advertisements or limitations, while additional features, such as improved streaming quality, music downloads and offline channels are offered via paid subscriptions.
On September 24, 2018, Sirius XM Holdings announced its intent to acquire Pandora for $3.5 billion.1
In 2000, Pandora Media Inc. began as Savage Beast Technologies, and was founded by Will Glaser, Jon Kraft, and Tim Westergren.2 The idea was to create a separate, individualized radio station for each user, with music that the user prefers and without music that they do not prefer.