Musicbed is a Fort Worth, Texas-based music licensing company that represents independent artists in digital and out-of-home campaigns.
“We’re working in the advertising space,” said Daniel McCarthy, founder and CEO at Musicbed. “We license music to a lot of advertisers. These are the busiest people, the most creative people on the planet, so it kind of became a conversation of, how in the world do you get their attention? They’re advertisers, so they’ve seen everything.”1