Marvel Studios is a film and television studio that is a subsidiary of The Walt Disney Studios. Marvel Studios is best known for the production of the Marvel Cinematic Universe films, which has grossed over $22.5 billion at the global box office as of 2019, with the film Avengers: Endgame grossing $2.8 billion worldwide.
In addition to the Marvel Cinematic Universe, Marvel Studios was also involved with the production of other Marvel-character film franchises that have exceeded $1 billion in North American box office revenue: the X-Men and Spider-Man multi-film franchises.
Marvel Studios is also developing television series which will air on Disney+.
In the late 1970s through the 1990s, Marvel Entertainment Group (MEG) sold options to studios to produce films based on Marvel Comics characters. MEG was purchased by New World Entertainment in November 1986 and moved to produce films based on the Marvel characters.
Avi Arad of ToyBiz, who had a deal with Marvel Entertainment Group, was named President and CEO of Marvel Films division and of New World Family Filmworks, Inc., a New World Entertainment subsidiary. Marvel Productions became New World Animation by 1993 as Marvel would start up Marvel Films including Marvel Films Animation. Marvel Films Animation shared Tom Tataranowicz with New World Animation as head of development and production. New World Animation (The Incredible Hulk), Saban (X-Men) and Marvel Films Animation (Spider-Man) each produced a Marvel series for television for the 1996–1997 season, and by the end of 1993, Arad and 20th Century Fox struck a deal to make a film based on the X-Men.
New World Animation and Marvel Films Animation were sold along with the rest of New World by Andrews Group to News Corporation/Fox as announced in August 1996. As part of the deal, Marvel licensed the rights to Captain America, Daredevil and Silver Surfer to be on Fox Kids Network and produced by Saban. New World Animation continued producing a second season of The Incredible Hulk for UPN.
In August 1996, Marvel created Marvel Studios, an incorporation of Marvel Films, due to the sale of New World Communications Group, Inc., Marvel’s fellow Andrews Group subsidiary in film and television stations, to News Corporation/Fox. Filing with the U.S. Securities and Exchange Commission to raise money to finance the new corporation, Marvel, Isaac Perlmutter’s Zib, Inc. and Avi Arad sold Toy Biz stocks, which Marvel had started and took public in February 1995.