Marketo

Marketo develops marketing automation softare that provides inbound marketing, social media marketing, CRM, and other related services. Founded in 2006 by David Morandi, Jon Miller, and Phil Fernandez, Marketo was acquired by Vista Equity Partners in 2016 and then joined Adobe in 2018.1

Built for marketers, by marketers, Marketo is designed to allow companies to launch their first campaign in days and scale to meet the needs of the most complex global enterprise. The solution delivers everything a marketer needs to deliver more sales leads with less work, including inbound marketing, lead marketing, social marketing, event management, instant CRM integration, sales dashboards, and marketing ROI reporting and analytics — all in one place.

References


  1. DMNews: It’s Official: Adobe Finalizes Marketo Acquisition↩︎
Last updated byAnonymous on March 10, 2020
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