Magic Leap is an augmented reality company that released a head-mounted virtual retinal display, called Magic Leap One, which superimposes 3D computer-generated imagery over real world objects, by “projecting a digital light field into the user’s eye.”
Magic Leap was founded by Rony Abovitz in 2010 and has raised $2.6 billion from a list of investors including Google, Qualcomm, Andreessen Horowitz, Kleiner Perkins, and Alibaba Group. In December 2016 Forbes estimated that Magic Leap was worth $4.5 billion. On July 11, 2018, AT&T invested in the company and became its exclusive partner. On August 8th, 2018, the Magic Leap One was made available in the United States through AT&T.
In November 2019, Spotify announced their Magic Leap app which lets you virtually pin music on the wall.1