Kate Edwards is the Co-Founder and COO of Heartbeat; she oversees Revenue (Sales), Operations, Finance, and employees.
Heartbeat is the leading consumer engagement marketplace, connecting brands with Millennial and GenZ consumers for customer acquisition, loyalty-building, and content creation. As of 2019, Heartbeat has over 250,000 ambassadors, reaches over 600MM on Instagram, and generates 8-10% of sponsored user-generated content on Instagram. With both SaaS (Self-Serve) and Enterprise-level offerings, Heartbeat works with brands from up-and-coming DTC companies through the Fortune 100.
Edwards is a graduate of UCLA and Brown University, and has worked with media companies such as Publicis and Facebook.