Heartbeat is an endorsement platform for brands and millennial consumers, founded in 2016 in Santa Monica, CA, by Kate Edwards and Brian Freeman.
Brands today are spending $36B on social to engage and acquire new millennial consumers. However, there are few authentic two way conversations between consumers and brands. Why? Millennial women have been found to be the hardest consumer to acquire because they trust exclusively their friends recommendations when choosing between one product or service and another.
Heartbeat is bringing brand dollars from social to engage in a direct conversation through trusted friends. Heartbeat allows brands like Amazon, Netflix, Warner Bros., and even Soylent, to engage in a direct conversation through trusted friends. Those friends are the 145K millennial and Gen Z agents that are a part of the Heartbeat network. They create and share content about these brands and why they love them with their friends. Heartbeat creates a two-way endorsement platform for brands and millennial aged consumers.
Funded by Sinai Ventures, Backstage Capital, PLG Ventures, Right Side Capital Management, Techstars, Social Capital, Graph Ventures, and Firebrand Ventures, the team at Heartbeat believes every voice has value. Whether you have 500 or 5,000 followers on Instagram, brands want you to represent them, and Heartbeat makes that happen.
Anonymous on March 10, 2020