Harish Narasimhan is the founder and CEO of Adcuratio and leads product marketing, product management, and trade algorithms, for the company.
Formerly a strategy and operations consultant, with focus on product innovation, business model innovation and new business/product unit creation for businesses with a primary focus on Telecom, Cable & Media clients, Harish Narasimhan was an Engagement Manager, leading strategy consulting engagements with focus on Telecom and Media sectors, for Ernst & Young.
Functional focus areas:
- Marketing & Sales innovation/optimization [marketing effectiveness & media spend optimization, pricing strategy (differentiated consumer pricing, strategic pricing, dynamic pricing and pricing led demand contouring) omni-channel strategy, cross channel marketing and sales optimization, up-sell and cross-sell strategy, and CLTV maximization]
- Product innovation ( disruptive value proposition, new product ideation, product roadmap, Go-to-market strategy,business case development, board approval and executive buy-in)
- Business model disruption & innovation ( Commercial and market strategy, value chain disruption, Business case development, partner & vendor selection, partner ecosystem strategy and Launch planning)
- B2B sales & strategy (Strategic pricing, competitive bids, deal planning and competitive retaliation)
- Media: Digital media clearing house, Linear TV targeted advertising and Digital Ad Sales
- Telecom: x-play, FTTx, 4G/LTE products/services,Cloud XaaS and mobile-cloud convergence
- Consumer Business: Payment processing and Retail channels