Glam.com was originally founded as Mode Media by Samir Arora, Ernie Cicogna, and Fernando Ruarte in 2004, was a simple, yet powerful idea–to help people discover relevant content by combining the power of human curation of premium content with technology that distributes the right content to the right people at the right time. The company launched Glam.com in September 2005 at Fashion Week in New York.
Through both iterations, the company was a digital lifestyle media company where content was produced by anyone but reviewed by professional editors prior to publishing.
In September 2011, Mode acquired Ning, a social media platform that allowed users to create custom social networks. In 2014, Mode Media launched Mode Studios, to create original video series, branded entertainment and digital films in New York, San Francisco and Los Angeles. At its peak, Mode Media had a valuation of about $1 billion as the company prepped for an IPO. In 2015, Mode Media had grown to over $100 million in revenue, primarily from providing native content, branded video and digital advertising to large brands but had over $100 million in expenses. On 15 September 2016, Mode Media abruptly shut down its operations.
In total, the company raised approximately $225 million from Silicon Valley Venture firms Accel, DFJ, Walden, Information Capital, Japanese advertising giant Dentsu, and wedding magazine publisher Hubert Burda. After abruptly ceasing operations in September 2016, operations of its Ning division passed to a New York-based company, Cyndx. On June 2017 Glam.com was bought by BrideClick and operates on its own.