Blended Sense is a creative intelligence technology and SASS product for content production and management. They create digital experiences that connect those who need consistent, quality, content to those who make it locally.
Founded by Abigail Rose in Austin, TX, the team’s combined expertise in tech for local business and the creative arts and production industries (TV/Film/Performance) revealed to a major opportunity to transform the space and bring new value to the creative economy.
The content/media industry is vast and growing, with estimates by Forbes to be over 400 billion dollars by 2020. Today small business struggle to keep up with the demand of consumers wanting engaging content. Vise versa, The makers of content struggle with over saturation(noise), time management, and sales.
There are 28 million small business in the US alone. According to IBISWorld there are 6,100 video production companies in the US, generating $31B in revenue (although the top 7 companies generate about 96% of that, so the vast majority of the market are small production companies).
Blended Sense believes that our creative intelligence technology will facilitate growth for small production teams and empower local business owners with a product that makes the process and accessibility of consistent quality content easier for everyday digital use.