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Over the course of the last 10 years, podcasts have steadily grown from a niche community of audiobloggers distributing files over the internet, to one-third of Americans now listening monthly and a quarter listening weekly. According to Edison Research, the demographic of podcast listeners is not your average American. Roughly half of podcast listeners make $75,000 or more in annual income; a majority have a post-secondary degree; and almost one-third have a graduate degree. There’s also a gender gap with podcast listeners skewing mostly male, mirroring the gap among podcast creators as well. The gender gap has narrowed from a 25% gap in 2008 to 9% today.