Sian Morson

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Sian Morson is Entrepreneur, author, investor, and producer.

Having studied film at NYU’s prestigious Tisch School of the Arts, Sian headed west and plunged into technology, working in the world of advertising, producing large websites and online media for the likes of MGM, Coca Cola, and Audi. In 2014, she started working on what would become Cast Beauty, a data-driven beauty recommendations platform, which saw a successful exit. Sian has recently taken on a new role as EIR (Entrepreneur in Residence) at Cross Culture Ventures.[1]

In 2010, Sian founded Kollective Mobile, a company specializing in native mobile development for a range of agencies, startups, and organizations. The company quickly grew, attracting new clients and enabled Sian to create opportunities for others in the social impact space. Kollective South grew from Sian’s vision of a ‘communi-tech’ center in Atlanta built to offer technical programming in an area known as an innovation desert. Formed in 2013 as one of the first co-working spaces in the Castleberry Hill district, the space functioned as a precursor to newer spaces such as The Gathering Spot, Switchyards, and TechSquare Labs.

In 2014, Sian launched Cast Beauty, a data-driven beauty recommendation platform. Cast was the only beauty app that used a unique algorithm and specific data points from the weather to provide users with personalized beauty product recommendations. Cast Beauty won L’Oreal’s prestigious Women in Digital award presented to women founders of companies with the potential to revolutionize the beauty industry. The app received global attention and write-ups in MarieClaire, Blavity, Ebony, Redbook, PopSugar, and AdAge among others.[2]

Sian has authored 2 books; “Learn Design for iOS” and “Design for iOS with Sketch” (Apress). She began working with notable producer Sidra Smith (Free Angela and all Political Prisoners) on “A Luv Tale” a film originally created by Smith 20 years ago. A Luv Tale has been revived as a web series with a new, original cast and premiered in June 2018.

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