Reggie Fils-Aimé

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Reggie Fils-Aimé is an award-winning innovator and disrupter with experience transforming companies, re-vitalizing brands, and reshaping industries to solve daunting challenges and achieve ‘the impossible.’ Since 2019, he has been the Managing Partner of Brentwood Growth Partners.

Most recently Reggie helped bring the Nintendo DS, the Wii, the Nintendo 3DS, Wii U and the Nintendo Switch to the global marketplace. As a result, he was named to the International Video Game Hall of Fame.

Reggie joined Nintendo of America Inc. in December 2003 as Executive Vice President of Sales & Marketing. In May 2006, he was promoted to President and Chief Operating Officer. Fils-Aime ran the day-to-day operations of Nintendo of America, and was responsible for all activities for Nintendo in the United States, Canada and Latin America. In 2016, he was appointed a member of the global Executive Officer committee for Nintendo Co., Ltd. He retired in April 2019 with world-wide acclaim as an executive who loved leading his business and interacting with its employees, business associates and consumers.

Prior to joining Nintendo, Fils-Aime was Senior Vice President of Marketing at VH1, part of MTV Networks, a division of Viacom. During his tenure at VH1, Fils-Aime engineered the channel’s redirection to young viewers that resulted in an overall 30 percent rating growth, and he created and executed the marketing plans for The Concert for New York City, which raised more than $35 million for disaster relief in the wake of the Sept 11, 2001 attacks.

A graduate of Cornell University, Fils-Aime began his career at Procter & Gamble. He would later bring his innovative and creative problem-solving skills to the restaurant and beverage industries. He also worked in private equity for a global durable goods initiative.

In 2019, SXSW announced that Fils-Aimé would keynote the 2020 conference with a focus on convergence.[1]

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