Plus Capital

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Plus Capital is an early to mid-stage venture fund backed by top influencers from TV, film, music, and sports.

Founded by Adam Lilling in 2013, Plus Capital is partnered with dozens of the world’s top influencers from TV, film, sports, music and other key verticals to invest in, incubate and partner with breakthrough start-ups. The firm's first fund, Plus Capital, L.P., is an early stage venture fund based in Santa Monica, CA.

They invest between $100k and $1M in (typically) a company’s Series A where there is a well-known venture firm leading the investment. They look for incredible teams that have found initial product traction and market fit and are focused on scaling. Each investor-influencer in the fund commits to helping the portfolio over the lifetime of an investment in a company.

Notable media investments include MoviePass, Madefire, The Athletic, Chromatik, and WEVR.

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