Penny Arcade is a video games and video game culture company spawned from the popular online comic of the same name. Written by Jerry Holkins and illustrated by Mike Krahulik, the comic debuted in 1998 on the website loonygames.com. Since then, Holkins and Krahulik have established their own site, which is typically updated with a new comic strip each Monday, Wednesday, and Friday. The comics are accompanied by regular updates on the site's blog.
Holkins and Krahulik are among the first webcomic creators successful enough to make a living from their work. In addition to the comic, Holkins and Krahulik also created Child's Play, a children's charity; PAX, a gaming convention; Penny Arcade TV, a YouTube channel; Pinny Arcade, a pin exchange; and the episodic video game Penny Arcade Adventures: On the Rain-Slick Precipice of Darkness with Hothead Games and Zeboyd Games.