NVIDIA is a technology company based in Santa Clara, California.
It designs graphics processing units (GPUs) for the gaming and professional markets, as well as system on a chip units (SoCs) for the mobile computing and automotive market. Its primary GPU product line, labeled "GeForce", is in direct competition with Advanced Micro Devices' (AMD) "Radeon" products. Nvidia expanded its presence in the gaming industry with its handheld Shield Portable, Shield Tablet and Shield Android TV.
Since 2014, vidia has diversified its business focusing on four markets – gaming, professional visualization, data centers, and auto. Nvidia is also now focused on artificial intelligence.
In addition to GPU manufacturing, Nvidia provides parallel processing capabilities to researchers and scientists that allow them to efficiently run high-performance applications. They are deployed in supercomputing sites around the world. More recently, it has moved into the mobile computing market, where it produces Tegra mobile processors for smartphones and tablets as well as vehicle navigation and entertainment systems. In addition to AMD, its competitors include Intel, Qualcomm and Arm (e.g., because of Denver, while Nvidia also licenses Arm's designs).
In the early 1990s, the three co-founders, Jensen Huang, Curtis Priem, and Chris Malachowsky, hypothesized that the proper direction for the next wave of computing would be accelerated or graphics based. They also observed that video games were some of the most computationally challenging problems, but would have incredibly high sales volume. The company received $20 million of venture capital funding from Sequoia Capital and others.