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FloSports is an innovator in live digital sports and original content, founded in 2006 by Madhu Venkatesan, Mark Floreani, and Martin Floreani.

Based in Austin, Texas, they partner with event rights holders and governing bodies to unlock a world of sports coverage that true fans have been waiting for. Through live streaming of premier events, original video programming, and weekly studio shows, FloSports is growing the sports, the athletes and the fans.

In June, 2019, Variety reported a $47MM investment in FloSports by way of Discovery and WWE. The round, which brings FloSports to $75 million raised to date, also included participation from other existing FloSports investors Bertelsmann Digital Media Investments, Causeway Media Partners, DCM Ventures, and Fertitta Capital, the investment firm of former UFC owners Frank and Lorenzo Fertitta.[1]

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