Blink Identity sees both back-of-house and front-of-house event industry applications: providing heightened security and safety backstage and streamlining identity verification at the door to provide expedited, personalized experiences for VIP fans. Co-founders Mary Haskett (CEO) and Alex Kilpatrick (CTO) previously worked together for a decade on large-scale biometric identification systems for the military.
In the live music industry, the average fan buys between two to three tickets per transaction for a show. But there is currently no widely-adopted method of determining who actually walks into the venue, or where those tickets go after that initial transaction -- meaning that venues and ticketing companies have historically gathered accurate data only for around 1/3 to 1/2 of concertgoers.
In 2018, the team announced a brand-new pilot program with Live Nation to incorporate Blink’s technology into select Live Nation-owned venues through Ticketmaster's venue access control and fan engagement platform TM Presence, as well as in Live Nation's own corporate buildings.