Backtracks is an Austin, TX based podcast analytics and hosting platform that was founded in 2016 by Jonathan Gill and and Kevin Wright. The technology unlocks meaning and insights from the spoken word; making content in podcasts discoverable, measurable, and monetizable; tracking behavioral and performance metrics to help podcast creators and the advertisers who may want to partner with them find new ways to target listeners with relevant information and generate revenue.1
Backtracks is an audio oriented, highly technical team that has worked on 30+ albums, voted in the Grammy Awards, worked on NASA space station software, holds multiple patents, and built massive e-commerce and payments systems (for the likes of Dell, American Express, Visa, etc.).
In 2018, the team was part of the SputnikATX accelerator and in early 2019, announced a $2.1M USD investment secured, led by Moonshots Capital with other investors including Capital Factory, Next Coast Ventures, SputnikATX, Bull Creek Capital, and BNSG Capital. Moonshots Capital co-founder and Managing General Partner Kelly Perdew is joining Backtracks’ board.