Active Interest Media
Active Interest Media, one of the world’s largest enthusiast media companies, produces leading consumer and trade events, websites, magazines, and films and TV shows that reach 40 million readers, fans, and attendees in 85 countries.
AIM, for example, powers the second-richest equestrian competition in the world, the World Series of Team Roping, and North America’s most important events and education for fitness professional through our IDEA Fit division. Brands include Yoga Journal, Backpacker, SKI, Clean Eating, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Practical Horseman, EQUUS, Muscle & Performance, Team Roping Journal, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate, and more. The company’s five divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, and Outdoor Group—also operate thriving B2B platforms, online universities, and retail events. Warren Miller Entertainment is the most successful adventure-film company in history, and AIM Studios is a seven-person unit dedicated to digital video.
Founded in 2003 in Boulder, Colorado, by Andrew Clurman and Efrem Zimbalist, Active Interest Media's core competencies include lead generation (through a Qualified Buyer Program), marketing services (through an in-house agency, Catapult Creative Labs), and video production.