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Acoustic, briefly known as AI Powered Marketer, is an AI powered technology company for marketers providing tools in digital marketing, advertising, content management, and marketing analytics, led by CEO Mark Simpson.

In July, 2019, IBM reported that IBM's Watson Marketing was breaking from IBM to develop AI Powered Marketer. ZDNet reported, on its first day as a standalone business, Simpson saying of the new company, it's mature yet agile enough to take on major competitors like Adobe, Oracle, and Salesforce.[1]

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