AI Powered Marketer
AI Powered Marketer is an AI powered technology company for marketers providing tools in digital marketing, advertising, content management, and marketing analytics, led by CEO Mark Simpson. The company is owned by parent organization Project Starman Partners, LP.
In July, 2019, IBM reported that IBM's Watson Marketing was breaking from IBM to develop AI Powered Marketer. ZDNet reported, on its first day as a standalone business, Simpson saying of the new company, it's mature yet agile enough to take on major competitors like Adobe, Oracle, and Salesforce.
On July 15, 2019, the company rebranded during their launch as Acoustic